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As a small business, you need reliable ways to stay connected with your audience. Newsletters are the perfect option to stay connected to your consumers, keep them updated, build loyalty, and stay involved. Whether you’ve just launched your company or you’ve been around for years, a newsletter helps you reach the right people, build lasting relationships, and grow your brand in a meaningful, personal way. What is a Newsletter? A newsletter is a piece of content that shares up

Instagram has become one of the most valuable tools for small businesses looking to grow, connect, and stay visible online. With its focus on visuals and engagement, it offers countless opportunities to share updates, showcase your brand’s personality, and build meaningful relationships with your audience. It has several features that can help you stand out and create a strong, lasting presence, and allows your business to stay relevant, reputable, and easy to find. What is I

One of the best places to learn about a business is on LinkedIn. Whether you’re looking for job applicants, potential customers, or future partners, this is one of the first places to look. Unlike Instagram, X, or TikTok, which spotlight creativity and entertainment, LinkedIn is built for one   specifically for professional networking, career growth, and business development. It’s the digital space where businesses tell their stories, showcase their expertise, and build conne

Small businesses need a reliable way to reach their consumers directly. No matter what kind of business you run, growing your email list can become one of the most powerful and useful tools when marketing for your brand.  What is Email Marketing? Email marketing is when you send messages straight to the inboxes of your clients or consumers. This includes newsletters, promotions, updates, or any other helpful content to keep your audience informed about your products, services

When you’re running a small business, creating high-quality visuals can feel intimidating, especially if you don’t have a background in design. Canva is the perfect tool to use because it’s a user-friendly platform that makes it easy for anyone to design professional graphics, whether you're building your brand from scratch or trying to enhance your online presence. What Is Canva? Canva is a design program that allows you to create just about anything your business needs. Fro

Managing multiple social media platforms can quickly become overwhelming and stressful, especially when you don’t have the time to give each one the attention it deserves. Consistency is key to success in social media marketing, but maintaining that consistency across too many channels can feel impossible. Trying to keep up with it all can easily start to feel like a full-time job.  The good news is that you don’t need to be active on every social media platform to reach your

While TikTok started as a platform for viral dances and creative challenges, it has evolved into a powerful marketing tool for businesses. With its highly engaging, algorithm-driven feed and global community, TikTok offers unlimited opportunities to reach new audiences, build brand awareness, and connect in authentic, creative ways. Understanding how to use the platform effectively can grow your business and introduce you to new consumers.  What is TikTok? TikTok is one of to

As you grow your business, you need more than a basic tool for emails and contact management. You need a platform that unifies marketing, sales, and customer service while also enabling your team to work efficiently, stay organized, and achieve measurable results. This is where HubSpot can help you out.  What is HubSpot? HubSpot is a marketing automation and customer relationship management (CRM) platform that helps businesses automate repetitive tasks and manage multiple mar

One of the most effective ways to get noticed online is by keeping up with current trends. Whether you’re a business, brand, or content creator, tapping into what’s popular helps you stay visible, relevant, and connected to your audience.  What are Trends? Trends are patterns that evolve over time, often emerging from pop culture, entertainment, marketing, or politics. They influence what people talk about both in person and online, and are reflected through media coverage, s

Your brand is more than just a logo—it’s your business’ personality, voice, and promise to your audience. A brand guide is the blueprint that keeps all of those elements consistent and recognizable. Whether you’re a small startup or a growing company, a brand guide helps you present your business in a clear, cohesive way across every platform. In this post, we’ll break down why a brand guide is essential, what to include, and how to build one that reflects your business. Why

As we make our way into the holiday season, it’s time to start thinking about how to prepare your business and bring in more consumers. Developing a thoughtful holiday marketing strategy can help your brand stand out, create memorable experiences, and help you build stronger relationships with your audience during one of the most profitable times of the year. Why Should You Do Holiday Marketing? Businesses should participate in holiday marketing because it is exactly where th

Social media has become one of the most powerful tools to grow and connect with audiences as a business. No matter what kind of business you have, choosing the right social media platform can make all the difference in reaching your audience effectively.  Why Social Media is Important  Social media platforms allow you to connect with people who share the same interests and values. These platforms help you build relationships, increase visibility, and grow your brand over time

Reviews from your audience plays a major role in how people choose where to shop and who to trust. Potential buyers often turn to reviews before making a decision. Whether you have positive or negative reviews, they give you the chance to build a reputation, improve your visibility online, and help build long lasting relationships with your audience. Here’s why reviews matter and how you can use them to grow your business. Increases Sales Many shoppers look at reviews before

In order to drive sales, you must have products and services that are marketable. A marketable product is one that consumers want to buy based on its value, quality, uniqueness, and competitive price. This means that people must be willing to pay for your product or service. Above all, it’s a way to make money. When marketed effectively, it can create lasting, long-term profits for your business. When making a product or service marketable, it will: Generate revenue and bring

If you want your business to be found on Google Search and Maps, creating a Google Business Profile is one of the best things you can do. The best part is that it is completely free to use! To get started, visit Google.com/business  to either sign in using an already existing Google account, or sign up. It is recommended that you use your business account, rather than your personal one. Once you’re logged in, you can begin creating a profile.  A Google Business Profile has se

Designing your website can feel exciting but also a little overwhelming. If you’re not sure how to start, here are 5 steps to get you started! Step 1: Pick Your Purpose The main goal of any website is to engage and connect with both potential and existing consumers. Before you begin building, it’s important to define your website’s purpose and topic. The purpose outlines what your site will do for visitors, while the topic describes what it’s about. Every element of your webs

You can’t have a business without an audience. Every successful brand knows that behind every product or service, there’s a specific group of people who are most likely to buy it. This group is your “target audience” or “target demographic” and is the heart of every marketing decision you make. When you focus on understanding and serving this audience, you give them a reason to choose you over your competitors. A clear understanding of your audience allows you to create marke

At Within Your Reach Marketing, we know how easily reality can be spun into a fabrication. Here are 5 marketing myths that you should...

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