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You can’t have a business without an audience. Every successful brand knows that behind every product or service, there’s a specific group of people who are most likely to buy it. This group is your “target audience” or “target demographic” and is the heart of every marketing decision you make. When you focus on understanding and serving this audience, you give them a reason to choose you over your competitors. A clear understanding of your audience allows you to create marke

At Within Your Reach Marketing, we know how easily reality can be spun into a fabrication. Here are 5 marketing myths that you should...

Marketing today comes in many forms, and every medium has several different channels to promote your business.  The difference between a...

As the world is dominated by screens and digital ads, print creative remains a powerful way to capture attention and connect with...